CONGRATULATIONS!
You have survived the External Makeover and we are eager to see your “AFTER” photos!
Just once more before you leave, remember:
- Successful communication is an eco-system – it is made out of multiple parts each important by itself and each contributing to all the other ones. Their full potential comes out when they are aligned and all following the same direction.
- You need to know thyself in order to get where you want to go – and it’s not about providing 30 pages of text about your organization, it is about the content “between the lines”, the fine, delicate authenticity that sets you apart from all others. You need to find it and you need to own it. So that others can reveal it as well.
- Never underestimate the power of good design 😊
- Your thoughts will become clearer once you understand your target personas better – play detective and do it continuously, your users are ever changing so you will be as successful as you can follow these changes
- When it comes to your messages – use KISS – “keep it short and simple”. Avoid overkill with irrelevant data, remember the “brain fog” we are all exposed to
- Make sure to produce content that covers all the segments of the Content Marketing funnel and as Bruce Lee said it “be the water” that pushes your users forward
- As your users and the channels you use to reach them keep evolving, go back to your roots and key objectives when considering them
- Finally, not knowing if you are reaching a goal is the same as not having a goal, so track your performance and analyze both your successes and your failures to learn valuable lessons and improve your outreach.
And yes, try to have fun with it all as well!
GOOD LUCK!