Creating mission and vision statements for a new organization (or revisiting and revising current mission and vision statements) should be a collaborative and participatory process.
1.Gather input from board, staff, funders, and current or potential beneficiaries, and the broader community.
To create a vision statement, reflect on your ultimate goal and dream end state. What kind of success would make your organization obsolete?
To create a mission statement, discuss why your organization exists, the problem that you are trying to solve, and your values and beliefs about what it will take to make change in the world.
2.Once key stakeholders reach consensus on the answers to these questions, distill the most important points into compelling statements. Seek to be concise, memorable and inspiring.
Avoid dull or vague language, and complex sentence structures.
Avoid generic points and try to get specific to be recognizable in the sea of many similar organizations.
3.Test your draft statements with a variety of audiences to be sure they are clear and powerful.
Remember, vision is your destination and your mission is how you get there (by doing what).
Here are some examples:
Mission statement: Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
Vision statement: To create a better everyday life for the many people.
Mission statement: Create groundbreaking sports innovations, make our products sustainably, build a creative and diverse global team, and make a positive impact in communities where we live and work.
Vision statement: Bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.
Useful link for more examples:
https://www.oberlo.com/blog/inspiring-mission-vision-statement-examples